What Great Brands Never Do (That You Probably Still Are)

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🧠 The HighHeaven Dispatch

Great Brands Know When to Shut Up

Bad marketing tries to say everything.

Great marketing picks one thing and drives it like a nail.

Here’s what great brands don’t do anymore — and what they do instead:

⸻

❌ What to Kill Off in 2025

1. Overloaded taglines

→ “Helping brands unlock limitless growth opportunities…” (Yawn)

✅ Replace with: “Grow 2x faster. Spend ½ less.”

2. Trying to please everyone

→ If your ad’s for “everyone,” it’s for no one.

✅ Replace with: niche-specific pain + emotional copy.

3. Writing like a robot

→ “We’re thrilled to announce…” = Instant bounce.

✅ Replace with: “This broke the internet last week.”

⸻

🧠 Real-World Glow-Ups:

– SaaS startup cut 60% of homepage copy → Conversions up 42%

– Creator swapped “About me” with “Why I quit my job” → Followers tripled

– Brand replaced “All-in-one solution” with “Your last [X] tool ever” → Sales spike

⸻

⚡️ HighHeaven Wrap:

Good marketing talks less.

Great marketing gets to the punchline fast — and hits hard.

Strip it down.

Say it sharper.

Make it unforgettable.

Want more punchy campaigns and real-world ideas from marketers actually doing the work?

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