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The Million-Dollar Idea You’re Ignoring
Most businesses fail because the founders skip this step. Nail this early, and everything else gets easier.

🔥 The newsletter every smart founder reads
Morning Brew gives you the biggest biz + money insights in 5 minutes a day.
It’s free. It’s sharp. It’s what your competition’s already reading.👇👇👇
Quick, hard-hitting business news.
Morning Brew was built on a simple idea: business news doesn’t have to be boring.
Today, it’s the fastest-growing newsletter in the country with over 4.2 million readers—thanks to a format that makes staying informed both easy and enjoyable.
Each morning, Morning Brew delivers the day’s biggest stories—from Wall Street to Silicon Valley and beyond—in bite-sized reads packed with facts, not fluff, and just enough wit to keep things interesting.
Try the newsletter for free and see why busy professionals are ditching jargon-heavy, traditional business media for a smarter, faster way to stay in the loop.
The HighHeaven Dispatch
Validate First, Build Second
Everyone wants to launch the perfect product.
But here’s the truth: You don’t need the perfect product. You need a proven one.
That’s why the best founders don’t start with an idea — they start with demand.
Here’s how to validate like a pro:
🗣️ Talk to 10 people
No surveys. Real conversations. Listen for pain, not praise.
📉 Run a landing page test
No product? No problem. Build a simple page. Run $50 in ads. Measure clicks and signups.
📧 Use the “interest-to-action” test
Can you get someone to give you their email? Time? Money? That’s validation.
💡 Iterate fast, not perfect
Launch. Adjust. Improve. Build in public if you can.
💰 Traction isn’t luck.
It’s just proof people care.
Start there — and you’ll waste less time building things no one wants.
🌍 HighHeavenWorld
Modern playbooks for creators, founders & digital builders.
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