The Million-Dollar Idea You’re Ignoring

Most businesses fail because the founders skip this step. Nail this early, and everything else gets easier.

In partnership with

🔥 The newsletter every smart founder reads

Morning Brew gives you the biggest biz + money insights in 5 minutes a day.

It’s free. It’s sharp. It’s what your competition’s already reading.👇👇👇

Quick, hard-hitting business news.

Morning Brew was built on a simple idea: business news doesn’t have to be boring.

Today, it’s the fastest-growing newsletter in the country with over 4.2 million readers—thanks to a format that makes staying informed both easy and enjoyable.

Each morning, Morning Brew delivers the day’s biggest stories—from Wall Street to Silicon Valley and beyond—in bite-sized reads packed with facts, not fluff, and just enough wit to keep things interesting.

Try the newsletter for free and see why busy professionals are ditching jargon-heavy, traditional business media for a smarter, faster way to stay in the loop.

The HighHeaven Dispatch

Validate First, Build Second

Everyone wants to launch the perfect product.

But here’s the truth: You don’t need the perfect product. You need a proven one.

That’s why the best founders don’t start with an idea — they start with demand.

Here’s how to validate like a pro:

🗣️ Talk to 10 people

No surveys. Real conversations. Listen for pain, not praise.

📉 Run a landing page test

No product? No problem. Build a simple page. Run $50 in ads. Measure clicks and signups.

📧 Use the “interest-to-action” test

Can you get someone to give you their email? Time? Money? That’s validation.

💡 Iterate fast, not perfect

Launch. Adjust. Improve. Build in public if you can.

💰 Traction isn’t luck.

It’s just proof people care.

Start there — and you’ll waste less time building things no one wants.

🌍 HighHeavenWorld

Modern playbooks for creators, founders & digital builders.

Every week. No fluff.