The 3-Year Rule for Creating Something Iconic 🌒

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The HighHeaven Dispatch

Year One Is Meant To Look Like Nothing’s Happening

Every masterpiece starts with 2-3 years of:

→ Being misunderstood

→ Getting ignored

→ Doing deep work that doesn’t go viral

Why? Because building something iconic means:

• You’re not chasing trends

• You’re not optimizing for clicks

• You’re crafting something rare

By year 3, the same people who ignored you will say:

“I always knew.”

Reminder:

If you want everyone to get it from the start,

you’re building for everyone — which means no one.

HighHeavenWorld

Quietly building until it’s undeniable.